Do you review your business development and marketing activities at the end of each year?
Ideally every small business owner would be able to devote time quarterly or even monthly to analysis of company marketing and business development activities, but let’s face it: most just don’t have time. If you are a smaller shop, it’s hard enough to keep those activities on your list without also devoting time to tracking them closely.
However, analysis is key to budgeting and planning for the upcoming year. How can you allot resources properly, if you aren’t sure what’s working?
Here are a few tips to streamlining the process and making sure that you are getting the most bang for your buck. The three tasks listed first can be easily incorporated into your year-end review of your books. The other two can be accomplished with a minimal outlay of time.
The final step? Take the information you’ve gleaned from steps 1-5 above and allocate your resources for next year. Find and commit to the networking activities, continuing education, and conferences that work for you. Make sure you have adequate proposal resources lined up for the busy season. Scale back on social media if it’s not expanding your business, and put those dollars elsewhere.
There’s no need to keep up with the Joneses; with just a little bit of time, you can use your own data to shape a marketing and business development plan that truly works for your company.
Does your year-end review show gaps? If so, Qocreate would love to talk with you about how we can help! Schedule a call at your convenience on our website.