At Qocreate, we help our clients write winning business proposals. Our process revolves around three elements that set you up for success with minimal effort: story, system, and style. This approach has helped our clients win more than $300 million in new revenue. It has helped secure another $83 billion in potential revenue from multi-award contracts.
The following provides a little insight into how we go about proposal work. The story provides information and details you need for every proposal. The system provides the means for working story into each proposal for the absolute best result. And the style provides the polish and professionalism that help you stand out in a crowd.
Story is the essence of every interaction, even in business.
How do you talk about your business? How do your employees talk about your business? Do you know? Is your story motivating and memorable? Is it being told in a consistent and winning manner in your proposals and by your team?
The secret to winning new business and reaching your revenue goals is your story. When your story varies from proposal to proposal or project to project, that inconsistency erodes trust. And trust influences buying decisions.
To uncover winning stories, Qocreate works with customers to determine:
A modular content system works across media for ready access.
When you are on deadline, finding the right information quickly becomes critical. You could dig through past proposals, old documents, or try to find relevant information in shared files (if you even have those!). Even if you find something, the odds of it being relevant are slim. You'll have to rewrite and rework it. This could take hours of time, which is often compounded by having to wait on the individuals who have the information to update it.
To make this process more efficient, Qocreate works with customers to develop an organized system of high-quality content. We capture internal knowledge about your company operations and your past and current success stories. We turn these into a collection of skillfully written profiles to showcase a customer's expertise and experience.
To encourage working faster and smarter, we:
Gain a competitive edge with a polished look.
In proposals, a strong visual impression and good writing can set you apart from the competition. Visuals can reinforce unique values and purpose - for example, the value of doing your best in all work. If other companies leave graphics for last or don't pay them any attention, people will notice when yours shine.
To help customers achieve a polished style, we
More to come, so stay tuned!
If this concept sounds like a fit for you and your organization, stay tuned to our blog and social media in the next 6 months. We're on point to release an eBook that details our full process for great proposals. You don't need to hire additional help or invest in expensive options. If you take our advice, you'll be well on your way to developing your own story, system, and style to set you above the competition in your field.
We look forward to developing this work. If you're interested in participating in refining the content, please hit us up here on LinkedIn, or send a DM to @qocreate on Twitter! Talk soon!