In many businesses content gets recreated multiple times by different groups for different purposes. Operations teams need a manual for managing projects. Business development teams need a project management approach to respond to proposals. Marketing needs performance statistics to validate claims that the company performs on schedule, on time, every time. And so on.
Because these departments usually operate separately in a company, content is inconsistent at best, with disparity between data and the look and feel of material. What is presented to the public is different than what goes in proposals is different than what the company does in their work with clients. Maintaining information in disparate places becomes taxing, with little structure or direction for articulating a coherent, easy-to-maintain story.
Qocreate supports developing content with multiple purposes, most importantly and specifically the information your team needs to drive sales engagement and quickly and efficiently develop proposals.
In the world of business development, this generally comes down to two types of content – the material related to your technical and management solutions or products, and the material related to your past and current performance history. Potential clients want to know what you are doing, and how well you are doing it.
Taking the time to really tell your story in a lasting and captivating way seems like a waste of resources to management. Having a message is important, but it may be difficult to see returns on investment for establishing a story and building a brand and reputation. We provide a way to do this quickly while setting the foundation and tenor for all of your messaging, content, and proposal material going forward.
In previous posts, we’ve talked about solution and client profiles. We also discussed the idea of a single source approach to content. This post focuses on combining the uses of certain types of single source content.
PDF documents are perfect for this purpose, because you can combine documents and manage pages to include whatever content you want for any specific purpose. For example, you could have an entire volume written on project management. An outline might look like this:
Organization and Management Structure (org chart and management hierarchy)
Recruiting and Hiring Process
Monitoring and Control
Controlling Cost, Schedule, and Performance
Resolving Performance and Personnel Issues
Security Management (Facilities and Personnel)
This project management content serves multiple purposes:
With this outline, you have a structure for organizing your content. And you can the whole outline or any of its pieces to accomplish any purpose related to project management.
For this to work, content maintenance is essential. Assign someone to update the information on a quarterly basis and make sure it remains true to how the company does work. Assign small portions of the content to people who do the work, and give them a sense of pride by acknowledging their role in the company’s broader story. In this way you have a living record of how the company manages projects, and you can relax, knowing exactly where to go for well-thought-out and current content.
At Qocreate we encourage you to make the best use of your resources, and to develop quality content you can use again and again for various purposes. You have a story, but you don’t always have to reinvent the wheel to tell it to someone. One single source, multiple purposes: this is the way content ought to be.
Contact us if you want to optimize the way you put your content together, or see our previous blog posts for tips on to write proposals more efficiently and successfully.